If you’re looking for more in-depth data or you wish to determine different kinds of engagement (like engagement rate by reach or engagement rate by impressions), download our complimentary spreadsheet calculator that will do the mathematics for you.
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Start free 30-day trial 6 engagement rate
formulas These are the most common solutions you’ll require to calculate engagement rates
on social media. 1. Engagement rate by reach (ERR): most common This formula is the most common method to determine engagement with social networks material. ERR determines the portion of individuals who chose to connect with your material after seeing it.
Utilize the very first formula for a single post, and the 2nd one to determine the typical rate across several posts.
ERR = total number of engagements per post/ reach per post * 100
To determine the average, build up the all the ERRs from the posts you want to typical, and divide by variety of posts:
Typical ERR = Total ERR/ Overall posts
In other words: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%
Pros: Reach can be a more accurate measurement than follower count given that not all your fans will see all your content. And non-followers might have been exposed to your posts through shares, hashtags, and other methods.
Cons: Reach can change for a range of factors, making it a different variable to manage. A very low reach can cause a disproportionately high engagement rate, and vice versa, so make certain to keep this in mind.
2. Engagement rate by posts (ER post): best for particular posts
Technically, this formula determines engagements by fans on a specific post. To put it simply, it resembles ERR, except rather of reach it informs you the rate at which followers engage with your material.
Most social media influencers determine their average engagement rate by doing this.
ER post = Total engagements on a post/ Overall followers * 100
To determine the average, accumulate all the ER posts you wish to typical, and divide by number of posts:
Typical ER by post = Overall ER by post/ Overall posts
Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%
Pros: While ERR is a better method to evaluate interactions based upon the number of individuals have actually seen your post, this formula replaces reach with fans, which is usually a more steady metric.
Simply put, if your reach varies often, utilize this method for a more precise measure of post-by-post engagement.
Cons: As discussed, while this may be a more steadfast method to track engagements on posts, it doesn’t always offer the full image because it does not represent viral reach. And, as your fan count goes up, your rate of engagement might drop off a little.
Ensure to view this stat together with follower development analytics.
3. Engagement rate by impressions (ER impressions): finest for paid material
Another base audience metric you could choose to determine engagements by is impressions. While reach steps the number of people see your material, impressions track how typically that material appears on a screen.
ER impressions = Total engagements on a post/ Overall impressions * 100
Average ER impressions = Overall ER impressions/ Total posts
Pros: This formula can be beneficial if you’re running paid material and need to evaluate efficiency based on impressions.
Cons: An engagement rate formula that uses the variety of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can also be inconsistent. It might be a good concept to utilize this approach in conjunction with reach.
Find out more about the difference in between reach and impressions.
4. Daily engagement rate (Everyday ER): best for long-lasting analysis
While engagement rate by reach steps engagement versus optimal exposure, it’s still great to have a sense of how frequently your followers are engaging with your account every day.
Daily ER = Overall engagements in a day/ Total followers * 100
Typical Day-to-day ER = Overall engagements for X days/ (X days * fans) * 100
Pros: This formula is an excellent way to assess how frequently your fans communicate with your account on a daily basis, instead of how they connect with a particular post. As an outcome, it takes engagements on new and old posts into equation.
This formula can also be customized for particular use cases. For instance, if your brand just wishes to measure daily comments, you can adjust “total engagements” accordingly.
Cons: There’s a fair amount of room for mistake with this technique. For example, the formula does not account for the reality that the very same follower might engage 10 times in a day, versus 10 fans engaging as soon as.
Daily engagements can likewise differ for a number of reasons, including how many posts you share. Because of that it may be rewarding to plot day-to-day engagement versus variety of posts.
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5. Engagement rate by views (ER views): best for video
If video is a primary vertical for your brand, you’ll likely need to know how many individuals pick to engage with your videos after enjoying them.
ER view = Overall engagements on video post/ Overall video views * 100
Average ER view = Total ER view/ Total posts
Pros: If one of your video’s goals is to generate engagement, this can be an excellent way to track it.
Cons: View tallies often include repeat views from a single user (non-unique views). While that audience may watch the video numerous times, they may not necessarily engage multiple times.
6. Expense per engagement (best for measuring influencer engagement rates)
Another helpful formula to contribute to your social media tool kit is cost per engagement (CPE). If you have actually selected to sponsor content and engagement is a crucial goal, you’ll would like to know just how much that investment is settling.
CPE = Total quantity spent/ Total engagements
The majority of social media ad platforms will make this calculation for you, along with other object-oriented calculations, such as cost-per-click. Ensure to examine which interactions count as engagements, so you can be sure you’re comparing apples to apples.
How to compute engagement rate immediately
If you’re tired of computing your engagement rate by hand, or you’re just not a mathematics person (hi!), you might wish to think about using a social networks management tool like SMM Panel. It enables you to analyze your social networks engagement across social media networks from a high level and get as detailed as you want with personalized reports.
Here’s an example of what looking at your engagement information in SMM Panel appears like:
Pursue complimentary for one month Besides revealing you your total post engagement rate, you can also see what kinds of posts get the highest engagement (so you can make more of those in the future), and even how many people visited your website.
In SMM Panel reports, it’s very simple to see the number of engagements you got over a period of time, what is being counted as an engagement for each network, and compare your engagement rates to previous period.
Pro suggestion: You can set up these reports to be created automatically and advise yourself to check in as frequently as you desire.
A great perk is that with SMM Panel, you get to see when your audience is more than likely to engage with your posts– and arrange your content appropriately.
What is a good engagement rate? The majority of social media marketing experts concur that an excellent engagement rate is between 1%to 5%. The more followers you have, the more difficult it is to achieve. SMM Panel’s own social media team reported an average Buy Instagram Verification Badge engagement rate of 4.59% in 2022 with 177k fans.
Now that you understand how to track your brand name’s social media engagement, read up on how to enhance your engagement rate.
Usage SMM Panel to track and enhance engagement rates across all your social networks channels. Attempt it complimentary today.