LinkedIn is launching an upgraded set of data on the state of the social media in 2023, with appropriate data for marketers and advertisers.
- LinkedIn’s most current data reveals that the platform has 850+ million members and 9 million business have a LinkedIn Page.
- Organic engagement on LinkedIn is strong, with 40% of visitors engaging with a page weekly.
- LinkedIn Advertisements show greater effectiveness for brand name lift than other leading platforms for B2B and B2C brands.