How to Earn money as a Freelance Social Media Supervisor [2023]

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Whether you are seeking to start a side hustle or a brand-new career modification, working as a freelance social media supervisor can supply you with flexibility while still dealing with projects you are enthusiastic about.

But it’s difficult to understand where to start, and you may have more concerns than answers on how to generate income as a social media supervisor. Let’s evaluate what you need to start.

Oh, and if you want to hear suggestions from our own internal social media group here at SMM Panel on how to become a social media manager, see this video:

Bonus offer: Customize our complimentary, expertly designed resume design templates to land your dream social media job today. Download them now.

Who is a freelance social networks manager?

A freelance social media supervisor is a social media expert hired by customers who wish to outsource their social strategy and execution.

Generally, freelance social media managers deal with numerous companies and customers at a time.

Services commonly offered by freelancer social networks supervisors can include:

  • Social media method
  • Producing and handling content calendars
  • Content production (photography, design)
  • Content composing
  • Scheduling and publishing posts
  • Community management (engaging with followers, answering DMs and remarks)
  • Analytics and reporting

9 skills that freelance social networks supervisors should have

If you want to follow the freelance course, you’ll need to cultivate entrepreneurial abilities on top of your social media management competence.

You might be excellent at getting outcomes for your clients, however you can wind up having a hard time if your organization procedures aren’t solid.

Here are nine abilities you need to develop if you want to end up being an effective social networks manager.

Material writing

Social network has grown more visual in recent years, however an excellent caption goes a long way in establishing an engaged community.

Freelance social media supervisors ought to be good at copywriting and modifying, as the most efficient social media posts are short, stylish, and witty.

Content production

A freelance social networks supervisor uses many hats, and content development is no exception. Oftentimes, you may be expected to produce graphics, Buy TikTok Verification Badge videos, or photography.

You don’t need to be a Photoshop professional, either. Tools like Canva make style super simple with templates customized for social media posts.

Whether you’re taping videos for Buy TikTok Verification Badge or taking images for Buy Instagram Verification Badge, you need a smartphone capable of recording material and editing it for various social media platforms. Each platform has its own image and video specifications, so make sure you’re producing material that fits.

Community management

There are a lot of people communicating with a brand name’s social media pages. From DMs, remarks, and reviews, a social networks supervisor may be expected to reply to each message.

It’s time-consuming, and lots of brands outsource this element of social media management. Good community management requires being organized and careful (making sure no customer service problems are missed out on), following the brand’s tone of voice guidelines, and having real interactions with the neighborhood.

Analysis and reporting

This is a huge one. Social networks provide a great deal of data, and your clients will expect you to be able to gather and analyze it. You require to be able to sort through the numbers to find actionable insights.

You’ll likely require to supply a monthly report to reveal your customers the results of your campaigns. (Psst, here’s a complimentary social media report template.)

Your social reports need to detail the results of your work, highlighting audience growth, engagement rates, reach, and direct sales/conversions, if relevant.

Presentation and sales

As part of your freelance organization, you require to have the skills to pitch and offer your services to possible clients. This is probably an ability you didn’t require in your business life as a social networks manager, however it’s important as a freelancer.

Among the toughest things about freelancing? Customer jobs can end, and you might not have new customers lined up to take their spots. Getting proficient at freelancing methods finding out how to keep your eyes open for new opportunities.

Pitching and selling your social media services will become more comfy the more you practice.

Customer relationship management

Improving your relationships with your customers can grow your service. After all, if your client likes working with you, then possibilities are they’ll continue to send work your method. They may even refer you to others in their network or provide a review for your site.

Building and maintaining client relationships is important to being an effective social media supervisor. While your existing customers are essential, you don’t want to overlook other relationships. You’ll wish to keep tabs on your prospective customers and past clients and let them know if you have availability.


Social network supervisors need to have their fingers on the pulse of the most recent trends. This can mean everything from memes to current occasions. Without this point of view, social media projects can look out-of-date or not appropriate.

For example, Wendy’s used the timing of the FIFA World Cup 2022 to promote an unique reward for the winners of the USA vs. England video game. The winning country scored free french fries in the Wendy’s app.

Considering that the game ended in a draw, both nations got free fries (or chips for the English).

Job management

Organization is another important skill for freelance social networks supervisors. Not just do you need to handle content calendars, however you also require to track your own business. While you might have worked with project supervisors in past functions, going independent ways handling this job yourself.

You’ll need a social media management workflow to guarantee possessions are delivered on time and authorized by your clients. You’ll likewise need a procedure to ensure your invoices are getting delivered and paid.

Marketing and technique

Comprehending marketing techniques and how they will affect your social networks campaigns are non-negotiable abilities. You might be accountable for developing a social media marketing strategy that lines up with the customer’s company objectives– and even if you aren’t creating the method, you’ll likely be following someone else’s.

Every social media post requires cautious reflection on how it assists grow the client’s service. Strategic believing turns a social networks post into appealing content.

How to end up being a freelance social media manager in 2023

Step 1: Set up your business

Prior to you can work as a freelance social networks supervisor, you should consider what you require to do legally to establish a service.

This will vary depending on nationwide and local laws, but might include:

  • Deciding which type of organization you must register (such as a sole proprietorship or a restricted liability company).
  • Registering your service name (which requires to be distinct); check trademark databases if you desire the alternative to trademark your brand name in the future.
  • Registering for a tax number (not all freelancers need one, so make certain to research the requirements for your scenario).
  • Getting your business license (which typically needs to be restored each year).
  • Developing a service checking account (optional, contact an accounting professional).

Along the method, you might want to seek advice from a tax expert to determine just how much of your profits you ought to reserve for taxes. They might likewise have the ability to offer guidance on which organization type would best match your requirements.

You may likewise wish to produce an organization email and social networks accounts (or a minimum of reserve the deals with for your business name, in case you choose to develop them up later on). This will work when you start marketing your business more publicly and need to develop a brand name.

Action 2: Build a portfolio

Once you have actually looked after the legal aspect of freelancing, you must think about developing a portfolio to show your know-how.

There are a couple of various methods to display your professional portfolio. Some concepts include:

  • Structure a site
  • Using your LinkedIn profile
  • Developing PDF files
  • Utilizing a Google Folder to store your case research studies

If you have actually just worked full-time business functions, you can use tasks and examples from those functions to build up your portfolio. Simply ensure you focus on the social media marketing strategies you have actually contributed to and the outcomes for which you were accountable.

Action 3: Price your services

Pricing your services is probably one of the most painful parts of a freelancer, specifically if you are new and unsure of what is a reasonable rate. There are many elements to think about, including your preferred salary, overhead, taxes, and more.

We discuss some benchmark rates listed below, however you should think about connecting with fellow freelance social media supervisors to learn what they are charging for their services. Doing your own main research study can assist you establish a competitive rate for your own social media services.

Step 4: Put yourself out there

Now comes the enjoyable part: landing your first clients. No matter how skilled you are as a social media manager, you require to put yourself out there for customers to understand you’re readily available as a freelancer.

Here are a couple of ideas to assist you begin:

  • Networking events. Networking occasions are a fantastic method to put yourself out there and satisfy brand-new individuals. If you have a specific niche, you may wish to participate in occasions where you can fulfill people from that market. And do not forget your fellow freelancers. They can supply valuable insights into working as a freelancer and might even advise you to their clients.
  • LinkedIn. An enhanced LinkedIn profile can help customers discover you and ask about your services. You can add portfolio pieces to your profile and network with peers on the platform.
  • Social media groups. Many Slack and Buy Facebook Verification Badge groups typically have channels where members can share freelance social media tasks. It’s also an excellent location to keep track of patterns and network with other freelancers.
  • Word of mouth. Previous and present customers can end up being an excellent source of referrals. When you have actually worked with a pleased customer, let them understand that you’re open to suggestions as they typically know other friends/contacts like themselves.
  • Material marketing. If you wish to develop a longer-term stable source of customer recommendations, consider beginning a newsletter, blog site, or Buy YouTube Subscribers channel. Your content must cover topics potential customers would be interested in (such as “social networks ideas for [your target industry]) and consist of a CTA mentioning your freelance social networks services.

Step 5: Establish additional skills

Building associated abilities can make your resume stand apart and might make customers hire you.

Here are some abilities to consider dealing with:

  • Influencer marketing
  • Paid social advertising
  • Videography
  • Online credibility management
  • Content repurposing

2023 social media freelance rates

Prices your freelance social media work can be challenging because there are numerous variables to think about. Your social media management rate need to be based on your experience, worth, business expenses, and your customer’s budget and scope of work needed.

It also depends on what the client requires for social networks. For example, a customer might desire an Buy Instagram Verification Badge strategy, but they might also request content creation, post scheduling, regular monthly analytic reports, and community management.

Prior to you offer a prospective client a quote, it assists to understand what they require.

Scheduling a discovery call can permit you to ask questions about the client’s organization model, target consumers, marketing spending plans, KPIs, and any history of working with freelance social networks supervisors to uncover prospective red flags. It also helps the client be familiar with you and validate you’re a good suitable for the job.

So what are the rough quotes for just how much a freelance social networks supervisor charges? Here’s the typical pay in the United States, according to ZipRecruiter:

  • Average annual pay: $52, 613 Typical hourly rate:
  • $25.29 per hour Bulk of incomes variety: $36,000-$ 60,500 Top earners(90th percentile): $ 84,500 each year

Based on the scope of work, you likewise require to choose if you will charge a per hour rate, regular monthly retainer, or another plan (i.e. % of earnings per lead generated).

Monthly retainers are best for long-term jobs and will save you great deals of time you would otherwise invest in time tracking.

6 pointers and finest practices for freelance social media manager

Always keep your resume up to date

Resumes aren’t always required by prospective clients. Typically a strong portfolio and recommendations are enough. But often they ask, so it’s excellent to have actually an updated resume readily available. You can use our free social media manager resume design templates to get started.

Tip: You might also wish to collect reviews from previous and existing customers to enhance your reputation. You can also create case research studies to promote your know-how.

Interact with your clients

The very best way to grow a sustainable service is to secure continuous tasks or retainers. Since social media is an ongoing necessity, your customer most likely desires you to manage it regular monthly. But this can only occur if they trust you. Part of that trust is communication.

As a freelance social networks supervisor, strong communication is your responsibility. In case of any delays, be prompt and transparent. Producing an extraordinary client experience is the best way to retain existing clients (and perhaps even earn a referral or two!).

Understand invoicing and taxes

Constantly make sure to sign written agreements with new clients, which need to contain your favored payment terms and charges for late payments. A common payment term is one month.

You may want to get invoicing software to send professional invoices with due dates and automatic tips for payment. Some accounting software application also consists of invoicing along with tracking costs.

Don’t forget to set aside a percentage of your money for taxes. The amount of money you should conserve will depend on your local laws, so it’s finest to consult an accountant to figure out the tax rate.

Use social networks management tools to conserve time

Purchasing tools can assist you conserve time while working on social media management.

A social media management tool like SMM Panel permits you to schedule posts, develop analytics reports, and respond to comments and DMs, all from one dashboard. And, benefit, you can ditch the spreadsheets because you will not require them to spot patterns or extract insights.

Find out more about how SMM Panel can help you easily manage several clients’ social networks accounts:

Save time managing your social networks existence with SMM Panel. Release and arrange posts, discover appropriate conversions, engage your audience, procedure results, and more– all from one control panel. Try it totally free today.

Get Started

With files from Laura Wong.