How to Become a Social Media Manager in 2023 [Free Resume Design Template]

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There’s never ever been a much better time to become a social media manager.

The typical social networks user spends 2.5 hours a day scrolling, liking and commenting. That’s the equivalent of five weeks a year!

All that evaluate time provides millions of possible opportunities for people to discover brand-new brands, products, and services.

That’s why social media is one of 2023’s essential marketing channels. To participate the action, brand names need to dream up stunning content, and construct growing communities around their brand.

But they can’t do it alone. That’s why there’s so much chance out there for experienced social networks supervisors!

If you love getting imaginative and getting in touch with others online, your abilities remain in high need.

Today, we’ll describe how to end up being a social networks manager in 2023. Keep reading for actionable ideas, a detailed guide, and market advice from one of SMM Panel’s in-house experts. Or watch this video:

Reward: Personalize our complimentary, professionally developed resume templates to land

your dream social media job today

. Download them now. What is a social networks supervisor? A social networks supervisor is a person who handles a brand name’s presence on social networks. Who is your brand name, on social? What do they share(and not share)? How do they connect with clients and their more comprehensive neighborhood? Social network managers are in charge of planning, producing, and publishing material that’s true to that brand name identity. They’ll likewise evaluate and report on its efficiency, and stay up to date with their community through comments and DMs.

Does that seem like a huge task? It is!

Social network managers have a lot of duty, since they’re driving an exceptionally crucial marketing channel.

Many customers utilize social media to research study purchases, and find brand-new brands. For online-only businesses, social networks can be their only method of being familiar with a brand!

That’s why social networks isn’t internship area any longer.

“The greatest change I’ve seen is the shift from entry level jobs, to really having a seat at the table,” states Trish Riswick, Social Network Expert at SMM Panel. “Business realize the significance of social, and that the social team, specifically, knows a lot. I think that’s a real testament to where social is heading in 2023 and onward.”

What does a social media manager do?

Social media manager is a vibrant and challenging role. As you produce, publish, and report on material, you’ll be switching in between many different tasks. Normally, those include:

  • Innovative copywriting
  • Graphic design
  • Shooting and modifying video
  • Photography and photo modifying
  • Content preparation
  • Content strategy, frequently in cooperation with the larger marketing department
  • Neighborhood management
  • Evaluating and reporting on material performance

This may appear like a big (and possibly intimidating) list. However you do not need to be a specialist at all of these things to start working as a social media manager.

Mobile phone photo and video is more than adequate for a great deal of social media content. And thanks to tools like Canva, graphic style and image modifying are more available than ever.

Bigger business may likewise have a team for managing social, rather than just someone. That would indicate you ‘d be dealing with other individuals, whose skills complement yours.

Plus, a willingness to discover is among the most important skills a social media manager can have! So if there’s anything you’re not comfortable with just yet, it’s okay to discover as you go.

Crucial social networks supervisor abilities

Social network is always altering. So precisely what you need to do as a social networks supervisor will change with time, too.

But there are some big-picture abilities that underpin the more specific, tactical ones we just explained.


To be successful as a social media supervisor, you require to be ready to keep knowing, exploring, and adjusting as you go.

“This job changes actually day by day, and 2nd by 2nd,” says Trish. Whether the present pattern is carousels, video, or something else completely (hey there, Metaverse), you need to keep producing fantastic content.

That indicates keeping up to date and finding out brand-new abilities when you have to, because social networks platforms and their features are always altering.

You also need to be all set to adjust your content plan on a dime. “Something could happen in your market or in your neighborhood that simply totally changes the direction that you’re going in,” Trish continues. “Or you might get feedback from your audience, and realize that what you thought was working in fact isn’t. You just have to roll with the punches and alter it up!”


Like we discussed, social media is frequently the cutting edge of interaction with customers. You’re being depended share important brand name messages. You need to do that with self-confidence and clearness– while keeping people amused and engaged.

That’s why copywriting abilities, and strong interaction generally, is an evergreen skill for social media managers.

“You need to make certain your points are clear, and your audience isn’t interpreting them in any method they’re not expected to,” Trish explains. “If individuals aren’t engaging with or responding to your copy, it indicates your interaction is probably not where it requires to be.”

Content curation

As a social media manager, you will not develop each and every single social media post from scratch.

Thanks to tools like Canva, real content development is much easier than ever. You’ll also be repurposing content developed by other people, like trending memes and user-generated content (UGC).

You require to combine all those different elements into a strong, cohesive social networks presence that’s true to your employer’s brand. That’s why, while your technical skills do matter, it’s perhaps a lot more crucial to have an eager visual eye.


Whether you’re dealing with a group, you’ll require to be inspired and self-directed to flourish as a social networks manager. You’ll be making numerous essential choices every day, as you create and publish content that will be seen by hundreds or thousands of people.

“You actually require to trust yourself,” says Trish. “That can be frightening, however it’s what you need to make it in this industry. You need to have the self-confidence to believe in yourself and think in your capabilities to make truly cool things take place.”

How to end up being a social media manager in 2023

There’s no one, single method to develop a profession in social media– and no 2 social media supervisor tasks are precisely alike.

You might wish to work freelance, or as an in-house worker. One business may be all about long-form LinkedIn material, while another might stress viral video.

“In social networks, you can now see your career trajectory a bit more clearly,” shares Trish. “That’s remarkable, due to the fact that I think a great deal of us started in positions where we didn’t actually understand where we would go next, and now we do.”

But here are the standard steps to landing your first social media manager job– wherever you’re starting from, and whatever a dream task looks like for you.

1. Brush up on your social networks understanding

You’re currently a social media enthusiast. But to be a social media professional, you truly require to have your finger on the pulse.

As you’re looking for your first function or client, immerse yourself in the social media landscape.

What brand’s presence are you influenced by? What trends or content types do you seriously love? Is there a particular niche, or kind of item, you can imagine yourself operating in?

If you like, you can certainly discover in a more official way, too. There are numerous ways to educate yourself about social media– from complimentary Buy YouTube Subscribers channels to cost effective online courses.

If you’re unsure where to begin, we have actually got you covered.

2. Get experience The appeal of social networks is that it’s a naturally democratic location. Anybody can jump in and begin experimenting, anywhere you’re at in your journey.

You may choose to handle other accounts to build up experience. If your good friend makes creative textiles or gorgeous ceramics, why not collaborate and assist them promote their work? Or, take a look around for internships and co-ops, or try trading your services for items from small company owners.

You can likewise use your own existence as a knowing tool. Developing a meme account or specific niche Buy TikTok Verification Badge presence helps you learn what it requires to get views– and later on, it can show to customers that you understand your things.

3. Produce a portfolio

As you collect experience, display it in a portfolio to share with customers and possible companies.

You can consist of social networks work you have actually provided for customers, in previous tasks, or for yourself. You can even produce ‘specification work’ (a.k.a. unpaid, uncommissioned work done to flaunt your abilities) for brand names you appreciate.

There are lots of methods to develop a portfolio, and they do not need to be made complex. You can make a standalone site, utilize a service like Gondola, or perhaps assemble samples into a downloadable PDF. You might even establish a social media account, like an Buy Instagram Verification Badge page, to display your samples!

Here’s how New York-based firm social fly displays their customer work:

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=” 2678 “height= “3935”/ > Source: 4. Update your resume In innovative markets, your portfolio does a lot of the heavy lifting. But customers will still ask for a resume, and yours needs to shimmer.

Your goal is to stand out from the crowd, so have fun and get innovative with the style (simply ensure it’s still easily legible).

Try consisting of a ‘Profile’ or ‘About Me’ area at the top of your resume to summarize what makes you special. You can likewise choose to include just relevant work experience, instead of a shopping list of every task you’ve ever had.

5. Network, network, network

Whether you’re a freelancer or in-house social networks supervisor, you’ll need to put yourself out there to find clients and potential employers.

In 2023, networking does not simply suggest appearing to occasions with a beverage in hand (though you can definitely do that, too). The best place to network as a social media manager is … on social media!

LinkedIn can be a wonderful place to get in touch with potential companies, and try to find openings at companies you enjoy. Depending on your niche, Buy Instagram Verification Badge and Buy Facebook Verification Badge may likewise be a good place to find clients, specifically if you’re targeting small companies.

Beyond finding work, networking assists you connect with industry peers, so you can keep learning, discover mutual assistance, and get motivated.

Just how much do social networks supervisors make?

It’s an essential concern– but there’s nobody simple response. Like lots of other jobs, what you’ll earn as a social networks supervisor depends on a variety of aspects.

As a social media supervisor, your salary or pay will be affected by:

  • Your geographical location
  • How innovative you are in your profession
  • Whether you’re a freelancer or in-house staff member
  • The size of the business you work for, and what market they remain in

The average spend for an in-house social media manager in the United States has to do with $50,000 per year, frequently with advantages like medical insurance and 401k strategies. Most positions fall in between $40,000 and $65,000 each year.

If you’re just starting, you should anticipate to make around the lower end of that range. As you gain experience, you’ll make more! Big business may pay a lot more– potentially over $100,000 per year for senior positions.

As a freelancer, pay can be a little more complex. You might want to expense clients hourly, or on a flat regular monthly retainer design.

You’ll likely want to base your rates on just how much experience you have, as long as they can cover your overhead costs.

Here are some typical freelance social networks manager rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Expert (10+ years): $125-$250/hour

Free social networks manager resume design template

Unsure where to start with producing your social networks manager resume? Make it easy with our complimentary, downloadable resume templates!

Benefit: Customize our complimentary, expertly developed resume templates to land your dream social networks job today. Download them now.

You can use these templates to update your existing resume, or construct a new one from scratch. You can likewise utilize them as a beginning indicate modify and adapt to your needs!

6 ideas for landing your dream social networks manager job

Develop your own brand name

Nothing reveals that you understand social networks much better than your own growing presence!

Building your own social networks brand is a fantastic method to discover clients and task deals, network with other experts, and position yourself as an expert.

On her account, designer and freelancer Rachel How utilizes a constant visual design and keeps all her material on-topic.

If you run other effective accounts in various niches, like vegan cooking or dog videos, you need to speak about them, and share what you have actually discovered along the method. But the primary focus should be you, as a social media expert.

Stay up to date with social patterns

To be a great social networks manager, you require to remain aware of patterns big and small, from this week’s trending audio to whole new platforms that rise in appeal.

For instance, we think small businesses are going to begin using the power of creators like never ever before!

You should never be a mindless pattern zombie. But you must understand what’s existing, and have a good time with it in a manner that feels genuine and on-brand.

Understand organization metrics

It’s one thing to know what great social networks content looks like. But for an effective social media manager, it’s even more crucial to comprehend why you’re producing it in the very first location, and how it fits in with your general social networks marketing strategy.

What company goals and results are you trying to accomplish, and what social networks strategies will you use to accomplish them? How will you determine success?

Some examples could include:

  • Boosting brand name awareness with organic content
  • Transforming fans into clients with social commerce
  • Developing an email list by promoting lead-gated possessions
  • Reaching your target market with social advertisements

Be open-minded

The right social media job for you might not be precisely what you ‘d expect. For example, if you have actually operated in financing or style previously, do not assume that your very first social media supervisor job also needs to be because location.

Likewise, don’t be afraid to take functions that feel “entry level,” and even internships– particularly if you’re rotating into social from another profession path where you were more established!

Naturally, you should choose to deal with business whose service or product you’ll enjoy talking about all the time. But do not be terrified of chances that feel a little unforeseen.

Tailor your task applications

Even if you have a stunning, all-star resume, you must still change it up a bit for each job you apply to.

This should not need to be more than a few minor tweaks. For example, ensure the abilities you’ve noted match what remains in the task description (as long as you actually have those skills, naturally).

Constantly apply with a distinct cover letter, too. Attempt to draw an individual connection in between you and the company. What do you enjoy about their brand? Why do you want to represent them on social networks?

Use social networks management tools

As a social networks supervisor, you’re jumping between various type of tasks. Use social networks management tools to make your life much easier.

  • Make material development easier with apps like Canva for style, and Hemingway or Grammarly for writing
  • Project-management tools Asana and Trello improve your general processes and make communication with associates easier
  • Freelancers can stay on top of company operations with tools like Wave, Freshbooks, and Harlow
  • Attempt SMM Panel to handle all your social media in one location. Plan and schedule posts to every account you manage within one calendar, and get real-time information to track how it’s carrying out. You can even track market trends, monitor your rivals, and stay on top of what individuals are stating about your brand.

Here’s what it would look like to track your Buy Facebook Verification Badge posts’ engagement in SMM Panel:

Try for free Never stop learning To succeed in this amazing– and challenging– field, you need to be a devoted lifelong student.

The good news is that social networks is no longer in its infancy, and you do not have to figure it out alone any more.

SMM Panel Academy provides a range of accreditation courses, from foundational to advanced. There are also plenty of resources online to assist you get comfy with emerging abilities, like social selling.

SMM Panel makes your life as a social networks manager much easier. Manage your social channels, gather real-time information, and engage with your audience all in one place– so you stay arranged, prepared, and inspired.