Google Merchant Listing Experiences: Tips For Optimizing Product Pages

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Google Browse supports a variety of shopping experiences, called merchant listing experiences, in its search results page. These consist of product bits, popular items, shopping knowledge panels, and image search.

To be eligible for these experiences, Google needs rich product information.

In the most recent installation of Google’s Ecommerce Essentials series on Buy YouTube Subscribers, Designer Supporter Alan Kent shares ideas to enhance your product info to become eligible for those experiences.

Here’s a summary of the details shared in Google’s video.

Offering Item Data

The primary step in making your product pages eligible for Google’s merchant listing experiences is to offer the needed item information.

This can be done through structured data on web pages, through a Google Merchant feed, or both. Google suggests doing both if possible.

If you’re simply getting going, you might want to add structured data to your websites and then include a Google Merchant auto-feed. This feed is created from your on-page content and will help Google much better comprehend your items.

After adding the structured data, use the merchant listing report in the Google Search Console to ensure it’s proper. This report will show any concerns and assist you repair them.

Supplying Pricing Data

Providing product pricing information to Google can be intricate because the online search engine supports an increasing range of alternatives.

The first step is to examine the prices choices used on your website and then go through the Google paperwork on prices models to see what’s supported.

When you know what prices your site utilizes and what Google supports, you might require to streamline the rates information you provide to Google to prevent confusion for consumers.

Delivering details is an essential element in determining the total cost of a product and a necessary consider search results page.

Determining shipping expenses can be made complex, as it depends on numerous aspects such as carrier used, total order weight and measurements, delivering range, and more.

It is very important to note that, like pricing, you may need to streamline the shipping info you supply to match what Google supports.

Google states it’s safer to over-estimate shipping costs to prevent surprising customers at checkout with higher-than-expected charges.

Supplying Product Identifiers

Eligibility to many merchant listing experiences needs you to offer item identifiers, such as a GTIN number, an NPN number, or a brand name and product name.

The more you can offer, the much better, Google states.

A SKU, or stock-keeping unit, isn’t an appropriate product identifier as it’s inconsistent throughout merchants.

Examine your structured data markup to see whether GTIN or comparable product identifiers are on your web pages.

Likewise, check the Merchant Center report in Google Browse Console for cautions or mistake messages connected to product identifiers.

In Summary

Google’s merchant listing experiences in search results page permit organizations to increase their presence and drive sales.

To be eligible for these experiences, businesses should offer abundant product data to Google, that includes structured information on websites, a Google Merchant Center feed, and item prices and shipping info.

Furthermore, supplying product identifiers such as GTIN, NPN, brand, and product name is important to becoming eligible for merchant listing experiences.

By following these suggestions and utilizing the merchant listing report in the Google Search Console to make sure precision, services can optimize their item details and increase their chances of being included in Google’s search engine result.

Included Image: Screenshot from Buy YouTube GoogleSearchCentral, January 2023.