30 Material Marketing Statistics You Must Know

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Material continues to rule most marketing methods, and there is evidence to support my assertion.

Put simply, material marketing is an essential element of any digital marketing method, whether you’re running a little regional service or a big international corporation.

After all, material is indisputably the extremely lifeline upon which the web and social networks are based.

Modern SEO, for all intents and purposes, has actually effectively become enhanced content marketing as Google demands and rewards services that develop content showing Competence, Authority, and Dependability to the benefit of their consumers.

Content marketing includes developing and sharing important, relevant, amusing, and consistent content in various text-based, video, and audio formats.

The main focus should be on bring in and retaining a plainly defined audience, with the supreme goal of driving rewarding customer action.

However with a lot material being produced and shared every day, it’s important to stay updated on the most recent patterns and finest practices in content marketing to keep pace.

To assist you do simply that, here are 30 content marketing stats I think you must understand:

Content Marketing Use

The number of businesses are leveraging content marketing, and how are they preparing to discover success?

  1. According to the Material Marketing Institute, 73% of B2B marketers and 70% of B2C marketers utilize content marketing as part of their total marketing method.
  2. 91% of marketing pros surveyed by Semrush attained success with their content marketing in 2021.
  3. A B2B Material Marketing Study performed by CMI discovered 40% of B2B marketers have actually a documented material marketing technique; 33% have a technique, however it’s not recorded, and 27% have no technique whatsoever.
  4. Half of all marketers state they outsource some content marketing.
  5. The pandemic increased material usage by 207%.

Material Marketing Strategy

What techniques are content marketers using or discovering to be most reliable?

  1. 83% of online marketers believe it’s more reliable to develop greater quality material less frequently.
  2. In a 2022 Statista Research Study of marketers worldwide, 62% of respondents said they believed it was important to be “constantly on” for their clients, whereas 23% thought content-led communications were most reliable for tailored targeting functions.

Kinds of Material

Material marketing was synonymous with publishing blog sites, but the web and material have actually evolved into audio, video, interactive, and meta formats.

Here are a few stats on how the various kinds of material are trending and performing.

  1. The top 3 kinds of content being created by marketing groups in 2022 consisted of videos, blog sites, and images.
  2. Short articles/posts (83%) and videos (61%) are the leading two content types that B2C marketers used in the last 12 months. Their usage of long-form articles increased to 42% from 22% in 2015.
  3. Short-form video material like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most effective type of social networks content.
  4. 40.8% of online marketers stated original graphics (infographics, illustrations) assisted them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C marketers expected their organization to buy video marketing in 2022. (Source: CMI)
  6. Short content (300-900 words) attracts 21% less traffic and 75% fewer backlinks than posts of average length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive material sees 52.6% more engagement than fixed content, with purchasers spending approximately 8.5 minutes seeing fixed material products and 13 minutes on interactive material items. (Source: Mediafly)

Content Distribution

It is not merely enough to develop and publish content.

For a content method to be successful, it needs to consist of distributing material via the channels often visited by a business’s target market.

  1. Buy Facebook Verification Badge was the top distribution channel for B2C online marketers in the previous 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most typical and top-performing natural social networks circulation channel.
  3. 80% of B2B marketers who use paid distribution use paid social networks advertising (Source: CMI)

Content Consumption

When content reaches an audience, it is essential to comprehend how an audience takes in the material or does something about it as an outcome.

  1. A 2021 DemandGen research study revealed 62% of those making B2B purchase choices stated they relied more on useful content like case studies and visual material, such as webinars, to assist their buying choices and mentioning a higher emphasis on the trustworthiness of the source.
  2. Purchasers want to invest no greater than 5 minutes evaluating most content formats. (Source: DemandGen Material Preferences Study)
  3. In a recent post, blog writer Ryan Robinson reports the average reader invests 37 seconds checking out a blog.
  4. 65% of participants to DemandGen’s survey stated they provide more credence to peer reviews, user-generated content, and third-party publications/analysts vs. company-generated material.

Content Marketing Efficiency

Among the primary factors content marketing has taken off is its capability to be determined, optimized, and connected to a return on investment.

  1. B2C online marketers reported to CMI the leading three goals content marketing helps them to achieve are producing brand awareness, constructing trust, and educating their target market.
  2. Material marketing produces three times as many leads as traditional outbound marketing but costs 62% less (Source: CMI).
  3. 56% of marketers who take advantage of blogging say it’s an efficient tactic, and 10% say it produces the best ROI (return on investment). (Source: Hubspot blog research study)
  4. Over 60% of online marketers determine the success of their material marketing technique through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Budget plan changes and the desire to invest in specific marketing techniques are excellent indications of how popular and efficient these methods are at a macro level.

The following stats certainly appear to show marketers have purchased into the worth of content.

  1. 61% of B2C online marketers in CMI’s 2021 study said their 2022 material marketing budget plan would exceed their 2021 spending plan.
  2. 22% of B2B online marketers said they spent 50% or more of their total marketing spending plan on content marketing. Furthermore, 43% saw their material marketing budgets grow from 2020 to 2021, and 66% anticipated them to grow again in 2022. (Source: CMI)


All types of marketing featured difficulties connected to time, resources, expertise, and competitors. Recognizing and dealing with these challenges head-on with well-thought-out techniques is the best way to overcome them and recognize success.

  1. Leading obstacles included “drawing in quality leads with our content” (41%), “creating enough traffic and promoting our material” (39%), “developing material that resonates with our audience” (31%), and “proving the ROI of our content” (30%). (Source: Semrush’s State of Content Marketing 2022)
  2. Changes to SEO/search algorithms (64%), changes to social networks algorithms (53%), and data management/analytics (48%) are among the top concerns for B2C marketers. (Source: CMI)
  3. 47% of individuals are looking for downtime from internet-enabled devices due to digital tiredness (Source: EY Study)

Time To Start

As you can plainly see and possibly have currently realized, material marketing can be a highly efficient and affordable method to create leads, construct brand awareness and drive sales.

Those willing to put in the work of developing a documented material method and performing it by producing, dispersing, and optimizing high-value, appropriate customer-centric content can reap significant company benefits.

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Included Image: Deemak Daksina/SMM Panel